Tourism Summit: Telling Your Story

Description

We tell the story of the Outside of Ordinary land we proudly call home which includes you and your business. Together, we can fortify this brand with unified messages to build stronger brand equity, increase visitor traffic and grow area business.

Registration: $20 in advance | $25 at the door

Program:
1:00 - 1:30 p.m.—Registration
1:30 p.m.—Welcome - Jayne DeLuce, President & CEO, Visit Champaign County
1:40 p.m.—Keynote Speaker, Jack Johnson, Destination Marketing Association International, Chief Advocacy Officer
2:30 p.m.—Telling Your Story, Panelists: Carl Catedral, Adjacency; Lisa Meid, Surface 51
Chelsea Norton, Champaign Park District
3:15 p.m. Partnerships & Destination Packaging, Panelists: Beckie Kane, Big Grove Tavern; Dawn VanBuskirk, Hilton Properties; Don Flynn, Game Day USA; Prairie Fruits Farm & Creamery
4:00 - 4:30 p.m.—Networking