Business Success Seminar: How To Make My Business More Visible Through A Digital Audit

Description

Special Notes:

• The Chamber is complying with the state mandate and asks that members follow the CDC Guidelines/State Mandate at Chamber functions. Please remember that people will have differing levels of comfort as we return to in-person events. Handshaking and standing in close proximity may still make people uneasy. 
• So, we ask that all participants be respectful of this. Bring your best fist bump, reconnect and enjoy.
• This seminar shall be a remote (Zoom based) event. 
• This seminar will be recorded.

Fall Seminar Series
Register for all four seminars this fall and save!  

Fall Seminar Series Includes: 

1. Sept: Professionalism in the Work Place, A Refresher
2. Oct: Increasing Your Businesses Online Reach with a Digital Audit
3. Nov: Employee Handbooks; Get All Your Employees on the Same Page
4. Dec:  It Only Takes One Page To Start The Year Off Right; The One Page Business Plan

October Seminar Summary:

 Are you wondering how to increase your online visibility without spending much money? The best place to start is by auditing the performance of your current online presence and determining if your goals align with your content.  
 
This seminar will teach you how to: 
· Reviewing your website design compared to your goals
· Setting up Google my business
· Conducting a search engine audit and keywords
· Reviewing your company's social media profile
 
Get these four items right and you will be more visible in the virtual world: more visibility, more customers, more to your bottom line. 

Experience Level: Intro-Intermediate

Presenters: 

Kara Demirjian Huss; President DCC Marketing
Kara is the agency's fearless leader who in 2000 founded DCC Marketing, now a BEP and WBENC-Certified WBE, by fusing business know-how and creative strategy to drive success for powerful brands. Her passion for connecting brand values to consumer needs has made her a serial success across an array of verticals in brand marketing & communications. She serves on more community boards than you can count on your hands including Illinois Manufacturers? Association, Millikin University Board of Trustees, Young Presidents? Organization, Mid-America Regional Executive Board, Carle Illinois College of Medicine, and is a lifetime member of the President's council at the University of Illinois. Kara has a BS from University of Illinois Urbana-Champaign and 25+ years of experience in brand development and strategic planning.

Melissa Amedeo; Senior Vice President DCC Marketing
Melissa leverages her 30+ years of diverse marketing experience to lead strategy, research & analytics, traditional media and digital media planning and placement.. Her experience spans across marketing disciplines including TV, radio, print, direct mail, CRM, organic and paid social, organic search, paid search, promotions, events, partnership negotiations, loyalty programs and data analytics. She oversees our media planning and placement team and manages our Chicago office. Her critical thinking starts with keeping the end in mind. In order to develop and execute successful media strategies she ensures we start with the understanding of what success looks like, who is the audience we are trying to reach, what are their motives and behavior, where and why do they engage. She has successfully grown the brands of Fortune 500 companies like Meow Mix, Milk-Bone, Butterball, Del Monte, Silk, Horizon Organics and Keebler. Melissa is a founding member and serves on the board of directors for Building Up, a Women's Mentoring Organization, and is the sponsorship chair for the Jeanine Nicarico Memorial Fund.