BSS Fall 2023 Series: The Social Media Experience
The Champaign County Chamber introduces its Fall Business Solutions Series featuring two presenters backed by popular demand.
In this two-part seminar, Dr. Mark Wolters, associate professor of business administration at the University of Illinois at Urbana-Champaign, will present on 'The Social Media Experience,' focusing on developing your company's social media plan. Attendees will gain this experience throughout two sessions.
The first session, on Wednesday, August 23 at 9:00 am, will teach participants how to analyze your digital footprint by looking at current analytics, what you do on social media, and comparing their competition's social media presence. You will learn how to develop strategic objectives for your social media and your target audience to meet your goals. Attendees will work on creating an overall social media strategy, understanding the types of social media platforms, and how to use these platforms strategically. Attendees will be challenged to put the tactics, trades, and tips to the test before joining Dr. Wolters again in October. The October session will analyze attendees' performance and successes.
Session two, on Wednesday, October 25, at 9:00 am, will demonstrate how to use analytics in social media to assess what has worked in your plan over the previous two months and where opportunities still exist. Dr. Wolters will explain adjusting your social media plan by reviewing useful approaches. Finally, Dr. Wolters will share current social media trends and tactics.