Breakfast Keynote on AI and eCommerce: The Advantage of Getting It Wrong

Description

Using AI to Build Better eCommerce Tools for Your Business

What could customers do more easily on your website? Book an appointment? Request a quote? Get an answer before they buy? Each of those steps is part of eCommerce, and making even one of them easier can help turn more website visits into business.
In this one-hour presentation, Dr. Kris Alexander will show how AI can help businesses build and test simple eCommerce tools. He calls his approach Mouth to Market. Start with a problem you know firsthand, build a basic version of a tool to solve it and let a few people try it. Where a user gets stuck tells you what to fix. What they find useful tells you what’s worth developing further.
Dr. Alexander will walk through tools he’s built and released, including what went wrong and what he changed. You’ll leave this program with a way to identify a problem in your own business, test a solution and see whether it could be useful to other businesses, too.
 

About the Speaker

Dr. Kris Alexander, known as “The Professor of Video Games,” is an associate professor of educational technology at Toronto Metropolitan University and director of the Red Bull Gaming Hub. A two-time TED speaker and former globally ranked gamer, he explores how games, esports and AI can help people learn, connect and participate.

Doors open at 8 AM, seminar begins at 9 AM