BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260205T180000Z
DTEND:20260205T190000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:The New Word of Mouth: A Community-Driven Marketing Workshop for Local Businesses
DESCRIPTION:Presentation background:\n\nThis workshop introduces a new model of word-of-mouth marketing that can now be built\, measured\, and scaled. Attendees will learn the tools to turn real customers\, community members\, and athletes into advocates who drive trust and sales without relying on expensive traditional ads.\n \n\nAbout DapUp:\n\nDapUp is a marketing platform that turns word-of-mouth into a growth channel you can build\, measure and scale. We enable local businesses to create\, manage and run end-to-end campaigns with real voices in their own communities turning customers\, community members and athletes into advocates who drive trust and sales.\n \n\nAbout the speaker:\n\nAyden Owens is a 2024 Paris Olympian\, Founder and CEO of DapUp\, and a best-selling author. He holds an MBA\, along with a certificate in Entrepreneurship and Innovation from the University of Arkansas\, and earned his bachelor's degree from the University of Michigan. A former Division I student-athlete\, Ayden is a four-time NCAA Champion and the 2025 World Championship silver medalist in track and field\, ranking second in the world. He also serves as a volunteer assistant coach for the University of Illinois and is an active member of the community. Today\, Ayden works full-time as an entrepreneur\, helping local businesses adopt modern strategies for growth\, visibility and community engagement.\n\n\n\n--------------------------------------\n\nThis is a paid message as part of the Chamber's sponsorship program and is benefit of membership. Messages distributed through the program are limited to one a month and do not represent an endorsement by the Champaign County Chamber of Commerce. The Chamber reserves the right to refuse any advertisements. If you are interested in sending an email blast\, please contact kayliem@champaigncounty.org.
X-ALT-DESC;FMTTYPE=text/html:<div style="border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-stretch: inherit\; font-size: 15px\; line-height: inherit\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(36\, 36\, 36)\;">\n<p dir="ltr" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.38\;"><span id="x_gmail-docs-internal-guid-3fe52907-7fff-39ab-59bb-346ea7c3ecff" style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><span style="border: 0px\; font-style: inherit\; font-variant-ligatures: inherit\; font-variant-caps: inherit\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 700\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Arial\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: black !important\; background-color: transparent !important\;">Presentation background:</span></span></p>\n\n<p dir="ltr" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.38\;"><span id="x_gmail-docs-internal-guid-3fe52907-7fff-39ab-59bb-346ea7c3ecff" style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><span style="border: 0px\; font-style: inherit\; font-variant-ligatures: inherit\; font-variant-caps: inherit\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Arial\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: black !important\; background-color: transparent !important\;">This workshop introduces a new model of word-of-mouth marketing that can now be built\, measured\, and scaled. Attendees will learn the tools to turn real customers\, community members\, and athletes into advocates who drive trust and sales without relying on expensive traditional ads.</span></span></p>\n&nbsp\;\n\n<p dir="ltr" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.38\;"><span id="x_gmail-docs-internal-guid-3fe52907-7fff-39ab-59bb-346ea7c3ecff" style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><span style="border: 0px\; font-style: inherit\; font-variant-ligatures: inherit\; font-variant-caps: inherit\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 700\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Arial\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: black !important\; background-color: transparent !important\;">About DapUp:</span></span></p>\n\n<p dir="ltr" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.38\;"><span id="x_gmail-docs-internal-guid-3fe52907-7fff-39ab-59bb-346ea7c3ecff" style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><span style="border: 0px\; font-style: inherit\; font-variant-ligatures: inherit\; font-variant-caps: inherit\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Arial\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: black !important\; background-color: transparent !important\;">DapUp is a marketing platform that turns word-of-mouth into a growth channel you can build\, measure&nbsp\;and scale. We enable local businesses to create\, manage&nbsp\;and run end-to-end campaigns with real voices in their own communities&mdash\;turning customers\, community members&nbsp\;and athletes into advocates who drive trust and sales.</span></span></p>\n&nbsp\;\n\n<p dir="ltr" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.38\;"><span id="x_gmail-docs-internal-guid-3fe52907-7fff-39ab-59bb-346ea7c3ecff" style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><span style="border: 0px\; font-style: inherit\; font-variant-ligatures: inherit\; font-variant-caps: inherit\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 700\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Arial\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: black !important\; background-color: transparent !important\;">About the speaker:</span></span></p>\n\n<p dir="ltr" style="margin-top: 0px\; margin-bottom: 0px\; line-height: 1.38\;"><span id="x_gmail-docs-internal-guid-3fe52907-7fff-39ab-59bb-346ea7c3ecff" style="border: 0px\; font: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: inherit\;"><span style="border: 0px\; font-style: inherit\; font-variant-ligatures: inherit\; font-variant-caps: inherit\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Arial\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 0px\; padding: 0px\; vertical-align: baseline\; color: black !important\; background-color: transparent !important\;">Ayden Owens is a 2024 Paris Olympian\, Founder and CEO of DapUp\, and a best-selling author. He holds an MBA\, along with a certificate in Entrepreneurship and Innovation from the University of Arkansas\, and earned his bachelor&rsquo\;s degree from the University of Michigan. A former Division I student-athlete\, Ayden is a four-time NCAA Champion and the 2025 World Championship silver medalist in track and field\, ranking second in the world. He also serves as a volunteer assistant coach for the University of Illinois and is an active member of the community. Today\, Ayden works full-time as an entrepreneur\, helping local businesses adopt modern strategies for growth\, visibility&nbsp\;and community engagement.</span></span><br />\n<br />\n<span style="color: rgb(12\, 16\, 20)\; font-family: -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">--------------------------------------</span><br style="color: rgb(12\, 16\, 20)\; font-family: -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;" />\n<span style="color: rgb(12\, 16\, 20)\; font-family: -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">This is a paid message as part of the Chamber&#39\;s&nbsp\;sponsorship program and is benefit of membership. Messages distributed through the program are limited to one a month and do not represent an endorsement by the Champaign County Chamber of Commerce. The Chamber reserves the right to refuse any advertisements. If you are interested in sending an email blast\, please contact kayliem@champaigncounty.org.</span></p>\n</div>\n
LOCATION:EnterpriseWorks 60 Hazelwood Dr.\, Champaign\, IL 61820
UID:e.3371.6097
SEQUENCE:3
DTSTAMP:20260421T131244Z
URL:https://business.champaigncounty.org/events/details/the-new-word-of-mouth-a-community-driven-marketing-workshop-for-local-businesses-6097
END:VEVENT

END:VCALENDAR
