BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260804T140000Z DTEND:20260804T183000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:The Market Has Shifted. Has Your Marketing? DESCRIPTION:Consumer behavior is changing rapidly. Nearly 40% of consumers are now using AI tools like ChatGPT to research products and services\, while studies show 73% of brands are invisible to AI search results. Join our team of industry experts as we discuss what these changes mean for local businesses and the strategies that are driving results in 2026. ?? Tuesday\, August 4\, 2026 ?? State Farm Center Illini Legacy Room Session Options: ? Brunch & Learn | 9:00 AM 10:30 AM (Breakfast Provided) ??? Luncheon & Learn | 12:00 PM 1:30 PM (Lunch Provided) Topics Include: Why Your Leads Cost More Why Your Attribution Is Incomplete Is Your Strategy Outdated? How AI is changing customer discovery Every Business That Attends Will Receive: ? A custom commercial created upon arrival ? One complimentary ciLiving segment to use in 2026 ? Entry into our Illini Football ticket raffle Please let me know which session you'd like to attend\, and I'll reserve your seat. I hope to see you there! X-ALT-DESC;FMTTYPE=text/html:Consumer behavior is changing rapidly. Nearly 40% of consumers are now using AI tools like ChatGPT to research products and services\, while studies show 73% of brands are invisible to AI search results. Join our team of industry experts as we discuss what these changes mean for local businesses and the strategies that are driving results in 2026. ?? Tuesday\, August 4\, 2026 ?? State Farm Center &ndash\; Illini Legacy Room Session Options: ? Brunch &\; Learn | 9:00 AM &ndash\; 10:30 AM (Breakfast Provided) ??? Luncheon &\; Learn | 12:00 PM &ndash\; 1:30 PM (Lunch Provided) Topics Include: &bull\; Why Your Leads Cost More &bull\; Why Your Attribution Is Incomplete &bull\; Is Your Strategy Outdated? &bull\; How AI is changing customer discovery Every Business That Attends Will Receive: ? A custom commercial created upon arrival ? One complimentary ciLiving segment to use in 2026 ? Entry into our Illini Football ticket raffle Please let me know which session you'\;d like to attend\, and I'\;ll reserve your seat. I hope to see you there! LOCATION:State Farm Center - Illini Legacy Room UID:e.3371.6475 SEQUENCE:3 DTSTAMP:20260707T231527Z URL:https://business.champaigncounty.org/events/details/the-market-has-shifted-has-your-marketing-6475 END:VEVENT END:VCALENDAR